Use Domo's ExactTarget connector to compile reports about accounts, groups, and email activity. It develops marketing automation and analytics software for email, mobile, social and online marketing.
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We recently hosted a complimentary ExactTarget training on extracting tracking data from ExactTarget, and during this 45-minute training session, we taught attendees how to set up a Data Extract, File Transfer, and Automation.Īutomation Studio is an additional feature for some ExactTarget accounts, so ensure you have it purchased and enabled.Įnjoyed the training? Go here to learn more about DEG’s lineup of industry-best ExactTarget trainings. ExactTarget (now known as Salesforce Marketing Cloud) is a provider of digital marketing automation and analytics software and services. Thankfully, ExactTarget’s Automation Studio (formerly Automated Interaction Management or AIM) can automate the extraction of tracking data from ExactTarget to an FTP, thus assisting both of your quandaries! By Shar VanBoskirk & Rob Brosnan This morning announced plans to acquire marketing technology ExactTarget for 2.5 billion, a 53 premium over ExactTargets (ET) closing price on. It is used to execute marketing automation on immediate or schedule basis.
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These reports contain the tracking data (open, clicks, bounces, and unsubscribes) you would need for our two scenarios, but the process for exporting this data would be too manual and too time consuming. Exacttarget Automation Studio Automation Studio is a Salesforce Marketing Cloud application. If you are familiar with deploying emails through ExactTarget, then you know that ExactTarget automatically generates a tracking report after each send.
The CEO would like to send a special email to everyone who has clicked on an email in the past year. You decide it’s time for that coffee, but as you raise your mug, your boss sees you and says, “Hey, you there.
What if tomorrow morning, before you’ve even gotten your first cup of coffee, your database team (always eager for more data) strolls into your cubicle and makes an interesting request: Could you provide them with all of the tracking data (opens, clicks, bounces, and unsubscribes) from ExactTarget? The data ExactTarget delivers can make the difference between success and failure for your digital marketing program. Rather, it’s one of ET’s core functions, amplifying the effectiveness of almost everything you do on the platform. Extracting tracking data from ExactTarget isn’t some kind of rarely performed process that only crops up once every other year.